Neevay

In construction, who gets the job often depends more on who you know than what you deliver. Neevay set out to change that. As a pre-construction marketplace and RFQ management tool, it gives purchase teams access to a broader, vetted pool of sub-contractors making the process more transparent, competitive, and cost-effective.

Started in 2021 by the CEOs of Vascon Engineers and Ushta Infinity Construction, Neevay challenged the old playbook of familiar vendors and limited choice. And it gained traction fast, thousands of sub-contractors signed up. But there was friction. Purchase managers weren’t sending out invites. And without those, vendors had no incentive to upgrade. Momentum was slipping.

Here’s how redesign helped get it back.

We were brought in to uncover why purchase managers weren’t adopting the platform. Through interviews with them, the founders, and vendors, we mapped the friction across the entire value chain. The redesigned experience didn’t just clear the bottlenecks it led to a 4× increase in adoption and brought in two new enterprise clients.

At first glance, the logo might look like just three separate shapes. But there’s more to it. With a rounded rectangle and two hexagons, our designers created a symbol that any manager would recognize — a task board.This familiar element shows how the app helps teams stay organized and manage their projects effectively. The shapes are meaningfully placed with the proper use of white space to create a sense of order and symmetry.

The original RFQ management flow was clunky, more of a roadblock than a tool. It disrupted how purchase managers actually worked, making it easier to drop off than stay engaged.

We changed that by closely observing workflows in real life, listening to direct feedback, and reframing the product’s north star. We streamlined the experience and aligned it with how purchase teams think and operate. What started as a simple fix turned into a deeper redesign that supported users all the way downstream removing friction and driving real adoption.

To design Neevay, we spent time with procurement teams at mid and large construction firms across India. Through conversations with purchase managers and CXOs, we uncovered the daily chaos—Most teams were juggling between email threads, WhatsApp groups, Excel sheets, and phone calls—no centralized system to track quotes, vendor performance, or order value.Negotiations were manual. Data was buried or missing. Vendor discovery relied heavily on who you knew.

Quote tracking, vendor performance, and approvals were fragmented. Discovery depended on personal contacts. The problem wasn’t missing features—it was a broken system. So we set out to build something fundamentally better.

Neevay provides a live, searchable vendor directory. Every vendor is verified with contact details, tax information, and past project data. No more relying on existing relationships or scrambling last minute. If one vendor is unavailable or too expensive, there are 20 more ready to quote. This increases the competitive pool and strengthens negotiation power—ultimately driving better pricing and faster onboarding.

As a first step towards redesigns, we looked at the bigger picture of what was this product really trying to solve ? The founders had a broad goal: grow the platform by getting more purchase managers and construction companies on board. But there wasn’t a clear path to make that happen.

Speaking to purchase managers and the vendors, it became clear: adoption wasn’t just about scale. It was about flow. If the tool actually reduced purchase manager’s workload they’d use it more. That usage would drive vendor participation, and with that, real revenue.

That insight shaped the redesign and the new direction for product growth.

Next we dug into the current product to understand what was blocking purchase managers in their day-to-day use. At its core, Neevay offered two key functions: a vendor search directory and the ability to send RFQs.

But the experience was far from seamless. Purchase teams flagged functional issues across both flows, buttons didn’t behave as expected, filters were clunky, and workflows broke under pressure. Beyond that, the UI lacked clarity. Important information was buried, hierarchy was missing, and navigating the screens felt like a chore.

The RFQ creation flow in particular was rigid and visually noisy, turning what should’ve been a quick task into a tedious process. It became clear: the platform wasn’t just under-designed, it was actively working against its users.

Neevay replaced Gmail, Excel, and Google—but only at the top of the purchase flow. Everything after that—email replies, bid comparisons, approvals, and sending POs—was still manual and messy.

So when purchase managers sent more RFQs, their workload just went up. The platform added effort instead of removing it. We mapped the entire process and found the gap. Neevay was solving the start, but not the finish.

Our redesign focused on closing that loop—digitizing the rest of the workflow, cutting friction, and turning a broken funnel into a smooth, scalable system.

Previously, finding vendor information was a scavenger hunt. PMs either opened multiple tabs or Googled vendor names externally. We flipped that experience.

The redesigned lookup screen shows the most crucial data first—contact information, location, and verification status—right in a structured table. No need to switch context. Need more details? A sliding panel overlays the current view, letting PMs review background, materials, and top clients inline.

And we layered in growth: each row has a direct "Invite" button. PMs add vendors mid-task. The more invites sent, the more vendors onboard—creating a product-led growth loop driven by usage, not sales teams.

After sending RFQs, purchase managers face the challenge of tracking vendor responses under tight timelines. Earlier, this happened through emails and spreadsheets—making it hard to know who responded, who hadn’t opened the email, or who needed a follow-up.

This screen fixes that.

It gives managers a focused view of all vendors invited to an RFQ, along with live statuses, contact details, and quick filters. With color-coded updates and reinvite buttons, they can act instantly

Bid Leveling transforms how purchase managers compare vendor quotations. Traditionally, this was a slow, manual process—copying numbers from vendor emails into Excel, printing large sheets, and highlighting the lowest prices line by line. Neevay replaces that with auto-generated comparisons. As vendors fill in structured quotation forms, the system instantly ranks them based on total cost and highlights the lowest rates per line item.

This visual breakdown makes it easy to see where negotiations should focus. Users can also update values post-negotiation to simulate new totals before finalizing.

Through user interviews, we learned that RFQs were often created and managed in cluttered formats, leading to confusion and delays. We reimagined the experience by introducing a cleaner, more structured layout that simplifies how information is created, shared, and reviewed.

Grounded in real workflows, the design focuses on clarity—making the process feel lighter, more intuitive, and easier to manage at every step.

This screen helps reinforce smart procurement habits through instant positive feedback. Once a vendor is selected, the purchase manager is guided through a simple closure flow—and rewarded with a summary of their impact, like savings achieved or new vendors added.

This small win, shown right after the action, acts as a variable reward, a key to habit formation. Over time, it builds a loop: act, get rewarded, feel accomplished - encouraging continued use and better decision-making.

As part of the design process, I also explored additional directions—like a dashboard to improve visibility and an onboarding flow to ease new users into the platform.

These concepts weren’t taken forward, but they reflected the broader product thinking and helped push the conversation around what Neevay could offer next.

We began by chatting with users to understand where they struggle the most. Their feedback really helped us design something that feels easier and more useful for them.

Over several months, I designed hundreds of reusable components and nearly 200 screens to build a flexible, scalable design system that kept everything consistent and easy to manage.