Snickle

Not all pets like to sit still and pose for cute pictures. Some are a little wild, super playful, full of energy, and always up to something. That’s where Snickle comes in—a pet brand made especially for those little rebels we love the most. Snickle celebrates the cheeky, curious, and completely unpredictable side of our pets—the side that makes them truly one-of-a-kind.

Snickle isn’t about fitting into the usual mold of what a pet should be. It’s about celebrating what makes each one special—their mischievous side, their bold personality, their unstoppable curiosity. Whether it’s a cat that knocks everything off your shelf with pride, or a dog that turns your living room into a race track, Snickle embraces the chaos with a wink and a smile.

From the start, Snickle set out to break the unsual rules of pet branding. While most brands focus on soft colours and calm, cute vibes, Snickle dares to be different. It’s bold, fun, and full of personality—just like the dogs and cats it’s made for.

Every design choice, from the name to the colours, reflects the playful chaos and charm of our mischievous furry companions.

We started by naming the brand Snickle—a fun twist on the word “sneak,” because it reminded us of all those sneaky little things pets do. Like when they steal your slipper and run around the house, or quietly hide under the table after making a mess, pretending they didn’t do anything.

The name isn’t just sweet—it’s got a little attitude, just like the pets we all love. Snickle name feels fun, clever, and a bit wild—just right for a brand that doesn’t follow the usual pet-brand style.

When it came to choosing the brand colors, we wanted a mix that felt fun, friendly, and full of life—just like the pets we’re thinking of. We went with orange, green, sky blue, and pink—not just because they look good together, but because each color brings its own little feeling. Orange adds a burst of energy, green stands for curiosity and play, sky blue feels light and happy, and pink brings a soft touch of love (with a bit of playfulness too).

We used these colours across everything—from the packaging to the billboards. They help bring out the jolly and spunky vibe of the brand in every detail. The result is a look that feels bold and joyful, just like the pets (and pet parents) Snickle is made for.

Font choices for Snickle were all about finding the right balance between boldness and warmth.

TT Trailers stands tall and proud in the headings—thick, bold, and full of presence. It grabs attention right away and adds a confident energy that matches the playful vibe of the brand.

Recoleta steps in for the body text, bringing soft curves and a friendly, easygoing feel. It’s smooth to read and adds a touch of warmth that makes the content feel more personal and welcoming.

Together, these fonts create a nice contrast—one stands out, the other brings comfort. That mix helped shape a look that feels both lively and approachable

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The illustrations were created with a lot of care and imagination. Each one captures the lively spirit of pets in fun and unexpected ways. Rather than going for the usual cute poses, the focus was on showing real personality—curious, energetic, and full of life.

The scenes feel playful but also thoughtfully designed. Every detail, from the expressions to the body language, was meant to bring out a story. There’s movement, charm, and a little bit of mischief in each drawing, which makes the brand feel more relatable and full of heart.

Instead of simply decorating the packaging, the illustrations actually help tell the story of what Snickle stands for—celebrating the bold, silly, and lovable sides of pets that make them so special.